A New Aesthetic Design Workflow - Results from the European Project FIORES

Styling design is becoming a crucial mark for the success of consumer goods on the global market. Computer Aided Styling (CAS) and Computer Aided Aesthetic Design (CAAD), but also manual work on physical models are the methods for creating optimal aesthetic shapes. The BriteEuRam project FIORES covering 12 partners including automotive companies, styling companies, system suppliers, and research institutes is developing methods for optimizing the styling workflow. The goal is to formalize evaluation criteria for aesthetic surfaces which can then be used directly for modifying free-form surfaces in the sense of target driven design or Engineering in Reverse (EiR). The styling processes in different companies are analyzed, the concept of Engineering in Reverse is introduced, the midterm results of the project are presented. This work is the joint result of the project consortium.